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Full lectures typed out. Management part. BMO24306
- Class notes • 47 pages • 2021
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- $4.48
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college notes with images of important graphs and tables. There are literal quotes from the teacher.
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MKT 100: Principles of Marketing Mid-Term Exam 1[Graded - A]
- Answers • 8 pages • 2020
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- $15.99
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These are questions and answers to Mid-Term exams for Principles of Marketing (MKT 1000), this will assist you to;
a. Explain the concept of marketing and its function in society.
b. Explain the marketing planning process, market segmentation, and the development
of the key elements of a marketing strategy.
c. Identify critical factors affecting the behavior of consumers and commercial/
organizational buyers.
d. Describe the process of market research and various marketing research methods.
e. E...
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Marketing 2018/2019
- Summary • 154 pages • 2019
- Available in package deal
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- $6.72
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Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
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Summary Marketing Management Articles (pre-master)
- Summary • 28 pages • 2018
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- $6.16
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Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case.
The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
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Marketing Management - Article overview
- Summary • 23 pages • 2019
- Available in package deal
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- $6.16
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Marketing (Management) - Article overview
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Summary marketing management ISBN: 9781292092621, marketing (incl. all additional summaries for course)
- Summary • 82 pages • 2022
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- $10.09
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Includes the summary of Marketing Management book and other course material. Could be used instead of the book, as it is a broad summary. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION 2024 UPDATE BY KOTLER AND KELLER.pdf
- Exam (elaborations) • 207 pages • 2022
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- $18.49
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TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf 
 
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
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Marketing lectures (6012B0323Y)
- Summary • 17 pages • 2017
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- $3.92
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Most information is written in English, but take into account quite a few information is written in Dutch also. 

The document is made in the academic year of 2017/2018 and based on the information given in the lectures in the field of Marketing. It contains 17 pages of notes.
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Summary Marketing
- Summary • 41 pages • 2016
- Available in package deal
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- $6.72
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Summary of lectures / powerpoints included (mandatory) complement the book.
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Marketing Management 15th Edition by Kotler and Keller Latest Test Bank
- Exam (elaborations) • 207 pages • 2021
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- $15.49
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Marketing Management 15th Edition by Kotler and Keller Latest Test Bank