Audience segmentation Study guides, Class notes & Summaries

________ communicator makes the intention of the ad very clear. - correct answer Ostensive The following medium had the biggest hit due to media integration and audience fragmentation, the The following medium had the biggest hit due to media integration and audience fragmentation, the ad spend is on a constant decline. - correct answer TV Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments tha...

Attitude A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to audience need or interest. Baseline data Data collected before a project or program. This data will be compared to information collected during or after the program to assess program effectiveness. Benchmarking Comparing produc...

Marketing - Creation and satisfaction of demand for a product or service. Digital Marketing - Utilizing the internet and other digital channels to drive demand for products and services Strategy - Set of ideas that outline how a product or brand will meet its objectives Tactic - A specific action or method that contributes to achieving a goal. Components of GOST strategy - Goals Objectives Strategies Tactics What are the Five Cs? - Customers Company Collaborators Competitors...

Hastings correct answersthe birthplace of Kool-Aid audience segmentation correct answers-the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments correct answers-single women in home buyers market -Spanish speaking consumers in web market growing product categories correct answers-tablets -green products -wearable tech gadgets niche marketing correct answers-segmentation made s...

Marketo Practice Exam with Complete Solutions | 100% Pass If you clone an email program, the audience tile displayed in control panel (people and blocked) will be updated automatically? * T/F - False, I have to press the spinning refresh wheel Which Marketo report will show opens, clicks and deliverability? - Email Performance Report What does "exhausted" represent? - The people who have received all emails in an engagement program Where can you see the number of unsubscribed people i...

The following medium had the biggest hit due to media integration and audience fragmentation, the The following medium had the biggest hit due to media integration and audience fragmentation, the ad spend is on a constant decline. - Answer- TV Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments that affect the marketing operations. He will be looking at the company's history, products, and brands, as...

If you clone an email program, the audience tile displayed in control panel (people and blocked) will be updated automatically? * T/F - False, I have to press the spinning refresh wheel Which Marketo report will show opens, clicks and deliverability? - Email Performance Report What does "exhausted" represent? - The people who have received all emails in an engagement program Where can you see the number of unsubscribed people in an Email Program? - Control Panel How long is the minimum...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

SFMC Email Specialist Certification Exam - Complete Solutions (Answered) Northern Trail Outfitters wants to compile a report of Email Metrics across all jobs deployed in the last six months and correlate those metrics to single subscribers and their corresponding data from data extensions. What should be used to pull this data per the requirements? A. List Filter B. Scheduled Automation C. SQL Query D. Standard Tracking Extract NTO wants an upcoming email to include loyalty points available fo...

Chapter 3 1) Market segmentation refers to the process of dividing a large market into A) smaller units for creative purposes B) smaller homogeneous markets C) different target areas for different agencies D) different product categories Answer: B Diff: 2 Type: MC Page Ref: 69 Skill: Recall 2) The ability of a company to target specific customers is based on the concept of A) positioning strategy B) double targeting C) brand preference D) market segmentation E) agency selectio...