Disney persuasive Guías de estudio, Notas de estudios & Resúmenes

Most creative rotten apple pitches - Highlight hidden benefits (Sell seeds, not the apples) - Reframing product (Selling rare antique apple) - Linking to an important cause (Proceeds go to charity) (Turning into highly efficient battery) When might you need to influence and persuade others at work: Influence up/down Influence up - You are seeking a job/ promotion/ assignment Influence down - You need to lead and motivate your team Any direction - You want a certain de...

Why do we care about intellectual property? - Answer - Meisterstuck: difference in quality - A lot of value of associations you make - Buying brands and association - Companies sell brands not products - Consumers got quality they expected - Get value of brand without paying for it - Protecting brands become important Sophia Agostino has dedicated her life to the mastery of business law. Her notes and commentary have achieved cult status as a work of art. She has always wanted to visi...

Consumer Behaviour, 7e (Solomon) Chapter 3 Learning and Memory 1) ________ refers to a relatively permanent change in behaviour that is caused by experience. A) Learning B) Memory C) Perception D) Motivation Answer: A Type: MC Page Ref: 61 Skill: Concept Objective: L3-01 Understand why it is important to know how consumers learn about products and services. 2) Casual, even unintentional, acquisition of knowledge is called: A) incidental learning. B) piggybacking. C) st...

A business that fails to protect its employees from unnecessary risk or health hazards on the job may be sued for A) Incompetence B) Misrepresentation C) Libel D) Negligence - answer-Negligence Requiring businesses to control pollution and to dispose of hazardous waste properly are some of the main functions of __________ regulations. A) Workplace B) Environmental C) Personnel D) Geological - answer-Environmental Jane is the owner of a pizza shop associated with a national chain of...

A business that fails to protect its employees from unnecessary risk or health hazards on the job may be sued for A) Incompetence B) Misrepresentation C) Libel D) Negligence - answer-Negligence Requiring businesses to control pollution and to dispose of hazardous waste properly are some of the main functions of __________ regulations. A) Workplace B) Environmental C) Personnel D) Geological - answer-Environmental Jane is the owner of a pizza shop associated with a national chain of...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

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COMS 101 QUIZ 6, liberty University. QUESTION 1 1. During Sammy's persuasive speech about why ghosts exist, she used a personal account of her interaction with what she called, "a friendly spirit." This is an example of _______________. a. hypothetical example b. narrative c. quotation d. anecdote 3 points QUESTION 2 1. Evaluating a website's _______________ involves determining viewpoints and potential bias presented in the site. authority objectivity currency relevance...