Exam 4 mkt 3410 Study guides, Class notes & Summaries

EXAM 4 - MKT 3410Communication Elements - correct answer - advertising - sales promotion - public relations - personal selling - direct marketing Advertising - correct answer any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor. Personal selling - correct answer the two-way flow of communication between a buyer and seller, designed to influence a person's or group's purchase decision. Public relations - correct answer a ...