Marketing 351 Study guides, Class notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...

Chapter 11: Pricing Strategy, MKGT 351 chpt 20, Marketing 351: ch 21 Setting Prices, Chapter 20 Quiz Questions, MKT 300 Exam 3- Ch. 12, Chapter 19 Marketing Final, MKT321_CH20, Chap 19 Practice Questions, Foundations of Marketing Ch. 15, Mktg chapter....

Marketing 351 Exam 1 CSUF Lancellotti Latest Version Graded A+ star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats...

Marketing 351 CSUF Final Exam Lebard Rated A+ "A Market" A point, place, or sphere in which the ownership of goods is affect Marketing Concept Assumes achieving organizational goals depends on determining the needs and wants of the target markets and delivering desired satisfactions more efficiently than competitors do Distinctive Capabilities * Theory given by John Kay * Relevant factor of an organization's resources * Companies with distinctive capabilities have attributes, ...

Marketing correct answers The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment. Customers correct answers The purchasers of organizations' products; the focal point of all marketing elements Target market correct answers the group of customers on which marketing efforts are focused marketing mix co...

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

MARKETING 351 FINAL CSUF LATEST UPDATE GRADED A+ product life cycle promotional mix the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response AIDA concept and it's appl...

set of buyers who have some interest in the product - correct answer -Market measurable, accessible, responsive, and substantial (MARS) - correct answer -Segmentation must be judging how large the market is and how many customers are in that market - correct answer -Measureable judging how to reach and identify your market - correct answer -Accessible the awareness to make the marketing strategy different for each segment - correct answer -Responsive market must be large enough th...

concentrates on getting all of the promotional mix elements to work together - correct answer -Marketing Communications Advertising, Public Relations, Sales Promotions, Personal Selling & Social Media - correct answer -Promotional Mix paid; mass communication; impersonal; increases sales in the long run; one way - correct answer -Advertising unpaid; effective but limited control; proactive communication; highly credible (ex: consumer reports) - correct answer -Public Relations has a ...

Marketing 351 Exam 1 CSUF Lancellotti