Mktg 351 csuf spring 2023 Study guides, Class notes & Summaries

Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large​ Primary Focus of Marketing satisfying customers' needs and wants. Customer wants, backed by buying power, creates demand. Two Facets​ of Marketing (1). It is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction​. (2). It is an...