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Consumer Behaviour - Lecture Summary
Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.
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- Summary
- • 53 pages •
Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.
Ethics - Summary of Summary
Hi guys! An overview of what we need to know for the exam was just posted recently! This document provides a summary of a summary - with a focus on the things that (according to the teacher) we need to prioritise to study for the exam. It includes a summary of the cases, the ethical paradigms, concepts, and the literature for the exam.
- Summary
- • 16 pages •
Hi guys! An overview of what we need to know for the exam was just posted recently! This document provides a summary of a summary - with a focus on the things that (according to the teacher) we need to prioritise to study for the exam. It includes a summary of the cases, the ethical paradigms, concepts, and the literature for the exam.
Ethics - Lecture 6-11 Summary | IBA VU
Hi! This summary consists of the remaining lectures we need to know for the exam (lecture 6-11).
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- Summary
- • 26 pages •
Hi! This summary consists of the remaining lectures we need to know for the exam (lecture 6-11).
Ethics - Lecture 1-5 Summary | IBA VU
Hi! This summary consists of the lectures we need to know for the midterm (lecture 1-5).
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- Summary
- • 14 pages •
Hi! This summary consists of the lectures we need to know for the midterm (lecture 1-5).
Consumer Behavior | Academic Article Summary
Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...
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- Summary
- • 22 pages •
Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...
Ethics - Academic Article Summary | IBA VU
Summary of the following articles: 1. Carr, A. Is bluffing ethical? Harvard Business Review, 1968, Jan. 2. Allhoff, F., Business bluffing reconsidered, Journal of Business Ethics, 2003. 3. Friedman, M., The Social Responsibility of Business is to Increase its Profits, The New York Times Magazine, 1970. 4. Moriarty, J., Business Ethics, In: Stanford Encyclopedia of Philosophy, 2016. 5. Wempe, J,. The Corporation as Contract, 2002. 6. Solomon, R. Historicism, Communitarianism, and Commerce: An Ar...
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- Summary
- • 21 pages •
Summary of the following articles: 1. Carr, A. Is bluffing ethical? Harvard Business Review, 1968, Jan. 2. Allhoff, F., Business bluffing reconsidered, Journal of Business Ethics, 2003. 3. Friedman, M., The Social Responsibility of Business is to Increase its Profits, The New York Times Magazine, 1970. 4. Moriarty, J., Business Ethics, In: Stanford Encyclopedia of Philosophy, 2016. 5. Wempe, J,. The Corporation as Contract, 2002. 6. Solomon, R. Historicism, Communitarianism, and Commerce: An Ar...
Consumer Behavior | Literature Summary
Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...
- Book & Paket-Deal
- Summary
- • 54 pages •
Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...
Ethics - Book Summary | IBA VU
A summary of all chapters (i.e. 1-10) of the book "Justice" written by Michael J. Sandel.
- Book & Paket-Deal
- Summary
- • 15 pages •
A summary of all chapters (i.e. 1-10) of the book "Justice" written by Michael J. Sandel.
Business Processes - Midterm | Bundle
This bundle include the lecture summary and the book summary for the midterm of the course business processes.
- Package deal
- • 2 items •
This bundle include the lecture summary and the book summary for the midterm of the course business processes.
Corporate Strategy, Ownership, and Governance - Case Summary
Corporate Strategy, Ownership, and Governance - Case Summary
Managing Business Strategically - Module 1-6 Summary
Consumer Behavior | Academic Article Summary
HRM Practices - Lecture Summary