Marketing Communications notes (1st edition)

Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14

Samenvatting 2021 marketing communicatie tilburg master marketing management met gastlessen overview

Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University

Korte samenvatting met alle onderwerpen voor tentamen.

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Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.

This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.

Summary of the course Marketing Communication 1st year IBC, 2nd period This is a summary of the book, the lecture slides, and the lecture notes

This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.

Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh