Mkg Study guides, Class notes & Summaries

CMKG CPCM Mini Exams Questions & Answers 2024 ( A+ GRADED 100% VERIFIED)

CMKG CPCM Course 1-11 Quizzes/Knowledge Checks (COMBINED Questions & Answers 2024 ( A+ GRADED 100% VERIFIED)

CMKG CPCM Practice Exams Questions & Answers 2024 ( A+ GRADED 100% VERIFIED)

CMKG CPCM Course 1-11 QuizzesKnowledge Checks (COMBINED) exam question and answer latest update

CMKG - CPCM Space Management Exam 2024 1. What is the balance formula in space management as it relates to inventory on shelf for the retailer? -Answer-Answer: Minimize days of supply and maximize stock availability. Retailers want to find the balance between minimizing days of supply while maximizing stock availability (to avoid out of stocks). 2. When determining product assortment and considering how it affects the shelf, what are the two MOST important factors that retailers need to co...

CMKG CPCM Course 1-11 Quizzes-Knowledge Checks (COMBINED) Exam Questions and Answers C. Total $ sales -Answer-Total # of Buyers X $ Per Buyer = A. penetration B. $ Share of requirements C. Total $ sales D. Buying rate A. All of these answers are correct -Answer-Which one of the following constitutes a limitation of Consumer Panel data? A. All of these answers are correct B. Club or warehouse purchases (if consumers purchase products for business, groups, or associations). C. Missed t...

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into t...

CMKG CPCM Practice Exams 2024 A. Market shares. Through a compilation of banners in the data. -Answer-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. Through transactional an...

CMKG - CPCM Assortment Analysis Exam Questions and Answers 1. Refer to the diagram. If the retailer's market coverage objective is 80, how many SKU's should they carry in this segment to meet their objective? -Answer-Answer: 5. You sum the cumulative segment shares of the items for total market (e.g. 24.9+22.7+17.4+11.4+8) until they add up to >80.0 market coverage. 2. True or false. Item level assortment within a category should be the same across retailers within the same channel. ...

CMKG - CPCM Assortment Analysis Exam Questions and Answers 1. Refer to the diagram. If the retailer's market coverage objective is 80, how many SKU's should they carry in this segment to meet their objective? -Answer-Answer: 5. You sum the cumulative segment shares of the items for total market (e.g. 24.9+22.7+17.4+11.4+8) until they add up to >80.0 market coverage. 2. True or false. Item level assortment within a category should be the same across retailers within the same channel. ...