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Marketing Communication

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.

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Lectures Marketing Communication Lectures Marketing Communication

  • Lectures Marketing Communication

  • Class notes • 40 pages • 2019
  • A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
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Marketing Communication Lecture Notes Marketing Communication Lecture Notes

  • Marketing Communication Lecture Notes

  • Summary • 16 pages • 2019
  • Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
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Marketing Communication Summary - Radboud University, IBC, Year 1 Marketing Communication Summary - Radboud University, IBC, Year 1

  • Marketing Communication Summary - Radboud University, IBC, Year 1

  • Summary • 33 pages • 2019
  • This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
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Marketing Communications, a European perspective - exam period 2 Marketing Communications, a European perspective - exam period 2

  • Marketing Communications, a European perspective - exam period 2

  • Summary • 24 pages • 2018
  • Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14) Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Marketing Communication Summary (Ch: 1,3,4,2,5,6,7,8,9,10,11,13,14)

  • Summary • 95 pages • 2018
  • Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
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Marketing Communications: a European Perspective Marketing Communications: a European Perspective

  • Marketing Communications: a European Perspective

  • Summary • 31 pages • 2018
  • Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
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De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition) De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)

  • De Pelsmacker, P., Geuens, M., & Van den Bergh, J. (2017). Marketing communications: A European perspective. Used in IBC - Marketing Communication (excl. chapter 3-9-12 of the 5th edition)

  • Summary • 24 pages • 2018
  • Used in IBC - RU - Marketing Communication. Excluding chapter 3, 9 and 12 of the 5th edition.
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