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digital marketing and analytics

Universiteit van Amsterdam (UvA)

Here are the best resources to pass digital marketing and analytics. Find digital marketing and analytics study guides, notes, assignments, and much more.

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Digital Marketing and Analytics Summary ALL articles and lectures

  • Digital Marketing and Analytics Summary ALL articles and lectures

  • Summary • 64 pages • 2020
  • Basically everything you need for the exam!
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Digital Marketing & Analytics - Complete Articles Summary - 2020 Digital Marketing & Analytics - Complete Articles Summary - 2020

  • Digital Marketing & Analytics - Complete Articles Summary - 2020

  • Summary • 20 pages • 2020
  • This structured summary contains all articles from the course year 2020-2021. The main elements introduction/contribution of the paper, implications and results are included for each article.
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Digital Markerting and Analytics Lectures and Articles

  • Digital Markerting and Analytics Lectures and Articles

  • Summary • 24 pages • 2019
  • Summary of the lectures of Digital Marketing and Analytics including notes and a basic summary of all the articles. Very easy to read, succinct and includes all important lists to know by heart. Tutorials are not included in this summary. MSc Business Administration (MSc): Marketing in the digital age
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Lectures + Articles Digital Marketing and Analytics 2018-2019

  • Lectures + Articles Digital Marketing and Analytics 2018-2019

  • Summary • 58 pages • 2019
  • Summary of both lectures and articles of the course Digital Marketing and Analytics 2018-2019
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Digital Marketing and Analytics Summaries + Flashcards

  • Digital Marketing and Analytics Summaries + Flashcards

  • Package deal • 2 items • 2018
  • Complete Summaries for the course Digital Marketing and Analytics 2018/2019 + Flashcards for the exam
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Digital marketing and analytics

  • Digital marketing and analytics

  • Flashcards • 187 items • 2018
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Digital Marketing & Business Innovation

  • Digital Marketing & Business Innovation

  • Package deal • 3 items • 2018
  • Bundle of complete summaries from the two courses: -Digital Marketing and Analytics -Digital Business Innovation
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Digital Marketing and Analytics Readings

  • Digital Marketing and Analytics Readings

  • Summary • 13 pages • 2018
  • Complete summary of all readings for Digital Marketing and Analytics
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Complete summary Digital Marketing and Analytics course 2018/2019

  • Complete summary Digital Marketing and Analytics course 2018/2019

  • Summary • 84 pages • 2018
  • Available in package deal
    • This is a complete summary of the course Digital Marketing & Analytics 2018-2019 teached by professor Konus. The summary includes: all required articles which are integrated with lecture slides and lecture notes. Graphs and diagrams are added for clarity.
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Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment – H.A. Li & P.K. Kannan (2014)

  • Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment – H.A. Li & P.K. Kannan (2014)

  • Summary • 4 pages • 2017
  • Summary of the article Attributing Conversions in a Multichannel Online Marketing Environment- An Empirical Model and a Field experiment.
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