In this report, I will conduct relevant information with primary and secondary research which will help my friend find the best opportunity to open her mobile coffee stall business within a competitive environment.

I made this document for my Unit 22 Task 2, this documents includes both part os the assignment and received a D when marked.

Learning Aim C: P5/ Interpret findings from the market research undertaken, presenting them in a range of different formats. / M3.Analyse the findings of the market research using a wide range of statistical techniques and comment on confidence levels. / D3.Assess the limitations of the data collected and justify research planning process improvements in light of the work undertaken.

Learning Aim B: D2/Evaluate the effectiveness of the pilot research, recommending changes that should be made to the final market research activity.

Learning Aim B: M2 Analyse the reasons for choosing particular research methods, the type of data to be collected and the sampling plan.

Learning Aim B: P2.Undertake secondary research for a selected marketing objective./ P3. Undertake pilot primary market research and collect sample data./P4. Undertake the final market research activity using a detailed sampling plan to obtain a range of secondary and primary data.

Unit 22: Market Research / Learning aim A: Examine the types of market research used in business / D1 ACHIEVED