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Service Marketing - Book Notes
- Summary • 23 pages • 2020
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These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
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Lectures Operation Management
- Summary • 73 pages • 2019
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Summary of the book Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. It is based on the lectures given at International Hotel Management at Breda University of Applied Sciences. 

Een samenvatting van het boek Services marketing: integrating customer focus across the firm - McGraw-Hill Valarie A. Zeithaml. De samenvatting is gebaseerd op de lessen die gegeven worden op International Hotel Management op Breda University of Applied Sciences.
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Services marketing - Lectures
- Summary • 26 pages • 2018
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This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

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Services Marketing Chapter 1 t/m 8 and Chapter 15
- Summary • 30 pages • 2018
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Available in package deal
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Samenvatting van het boek Services Marketing inclusief voorbeelden. Samenvatting is geschreven in schooljaar 2018/2019 voor het vak Services Marketing, Pre-Master Marketing Management aan Tilburg University.
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Bundel Boek en Hoorcollege Service Marketing
- Package deal • 2 items • 2018
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- $7.13
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Een bundel met daarin de uitwerkingen van de hoorcolleges en het boek voor het vak Service Marketing voor Pre-masters.
As you read this, a fellow student has made another $4.70
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Summary book Service Marketing
- Summary • 28 pages • 2018
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Available in package deal
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- $5.48
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Complete summary of the book for Service Marketing for Pre-Masters.
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Services Marketing: integrating customer focus across the firm: All Chapters
- Summary • 79 pages • 2018
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- $6.03
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Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens. 

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Marketing Management 324 (Services)
- Summary • 39 pages • 2018
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- $5.48
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Summaries for Marketing Management 324 (2017). Covers key points of notes and slides.
Chp 1, 3, 4, 5, 7-15.
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Service Marketing ALL LECTURES
- Class notes • 70 pages • 2017
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Available in package deal
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- $7.68
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All lectures of the course 'Service Marketing' given by Hans Haans at Tilburg University.
Pre-master Marketing Management 2017/2018. Language: Moslty English, a bit Dutch.
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Summary Services marketing
- Summary • 93 pages • 2017
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- $8.78
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Samenvatting van heel het boek zonder hoofdstuk 12.
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