Eting Study guides, Class notes & Summaries
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Summary - Topic Political Marketing, Campaigns and Voters (775334005Y) UvA
- Summary • 39 pages • 2023
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This document contains the Topic: Political Marketing, Campaigns, and Voters notes (including readings and lectures) I took. Using these materials I got an 8.2.
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Summary of the Digital Marketing and Metrics lectures 2023
- Class notes • 37 pages • 2023 Popular
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Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
- Exam (elaborations) • 599 pages • 2023
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Test Bank for Marketing An Introduction, 15th edition By Gary Armstrong, Philip Kotler
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Test Bank For Advanced Assessment Interpreting Findings and Formulating Differential Diagnoses 4th Edition Goolsby Chapter 1-22 | Complete Guide 2023
- Exam (elaborations) • 228 pages • 2023
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Advanced Assessment Interpreting Findings and Formulating Differential Diagnoses 4th Edition Goolsby Test Bank Chapter 1-22 | Complete Guide 2023 
 
This is NOT a book! 
This is a Test Bank (Study Questions) to help you study for your Tests. 
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Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Exam (elaborations) • 829 pages • 2023
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ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
Too much month left at the end of the money?
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
- Exam (elaborations) • 700 pages • 2023
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
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TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
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TEST BANK FOR ADVANCED ASSESSMENT: INTERPRETING FINDINGS AND FORMULATING DIFFERENTIAL DIAGNOSES 5th Edition, Mary Jo Goolsby, Laurie Grubbs
- Exam (elaborations) • 233 pages • 2023
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TEST BANK FOR ADVANCED ASSESSMENT: INTERPRETING FINDINGS AND FORMULATING DIFFERENTIAL DIAGNOSES 5th Edition, Mary Jo Goolsby, Laurie Grubbs
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
- Exam (elaborations) • 1199 pages • 2023
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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Retail Marketing Summary
- Summary • 64 pages • 2023
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PM for DISCOUNT :) 
 
This summary contains all the materials from lectures that are needed for your exams. It also consists of guest lectures, which might differ from year to year. Following this summary helped me achieve an 8/10 grade in my final examination. The summary is pretty recent, so do not hesitate to check it out! Good luck on your exams. 
 
Please leave a positive rating if satisfied ! :)
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