Geographic segmentation Samenvattingen, Aantekeningen en Examens

Marketing Segmentation correct answers Process of grouping customers into relatively homogeneous segments Customers within a segment respond similarly to the marketing effort directed at them Criteria for Effective Segmentation correct answers Measurable Accessible Durable Substantial Unique Needs Effective Segmentation--Measurable correct answers Individuals can be assigned to a segment and counted Effective Segmentation--Accessible correct answers Individuals in the segment ca...

Target customers - Customers based on a predefined geographic boundary Market segmentation - Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic - Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Behavioral - The way customers go through their decision making and buying processes, includin...

Love, Swing, Hate Groups correct answers • Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation correct answers • Regions, population, size, density Demographic Segmentation correct answers • Age, gender, income, education Psychographic Segmentation correct answers • Personality, lifestyle, motive Behavioral Segmentation c...

Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023/Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023 Benchmarking Correct ans - the process of comparing an organization's practices and technologies with those of other companies Rules Correct ans - Specific; direct participants and employees to act in a prescribed manner Policies Correct ans - broad and open to interpretation. Based on circumstances, set direction. Anti-discrimination is an...

who are players in the hotel industry - ANSWER-affiliations operations and independents categorizations used by hotel industry - ANSWER-geographic categories non-geographic categories what affiliations could a single hotel have - ANSWER-chain parent company management company owner asset management company chain - ANSWER-represents hotel brand which is clearly displayed to public and in all interactions STR uses ____ and _____ synonymously - ANSWER-chain and brand parent co...

marketing - Answer-a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas exchange - Answer-the act of giving up one thing ($, credit, labor, goods) in return for something else (goods, services, or ideas) marketing activities - Answer-buying, selling, transporting, storing, grading, financing, marketing, research, risk-taking value - Answer-A customer's subjective assessment of benefits relative to costs in det...

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023 1 Which of the following best describes positioning? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 2) W...

MGT 103 BATES MIDTERM questions and answers 100% correct marketing started production based; engineers the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large Eras of marketing 1. production 2. sales era 3. marketing concept era 4. customer relationship era need precedes a want; underlying necessity -basic physical and psychological needs ...

major segmentation variables (4) - correct answer (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - correct answer set of customers who are buying the company's product target market - correct answer qualified available market the company decides to pursue available market - correct answer set of consumers who have interest, income, and access to a particular offer potential market - correct answer set of consumer with a sufficient level of ...