Intro to advertising Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
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CSUF MKTG 351 Final Exam Review 
Questions and Answers 100% Pass 
 
Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the prod...
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CSUF MKTG 351 FINAL EXAM REVIEW |144 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
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Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage 
 
 
 
advertising 
mass c...
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Advertising And Integrated Brand Promotion 6th Edition By Thomas O'Guinn - Test Bank
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Chapter 1 - The World of Advertising and Integrated Brand Promotion 
 TRUE/FALSE 
1. In the new world of advertising, mass media are just about dead and gone. 
ANS: F DIF: Easy REF: p. 7 OBJ: 1-Intro 
NAT: AACSB Communication | CB&C Model Promotion TYP: Comprehension 
2. One ongoing change in today’s promotions can be seen in the way that the lines between information, entertainment, networking, and commercial messages are blurring. 
ANS: T DIF: Easy REF: p. 7 OBJ: 1-Intro 
NAT: AACSB Communic...
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CSUF MKTG 351 Final Exam Review (A+ Graded)
- Exam (elaborations) • 10 pages • 2023
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Promotional Mix correct answers 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion correct answers Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy correct answers a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive...
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NAPSR Cnpr Correct answers latest update
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NAPSR Cnpr Correct answers latest update 
Primary Care 
checkups and general health issues 
 
 
Secondary Care 
specialized outpatient consults 
 
 
Tertiary Care 
inpatient 
 
 
biotechnology industry 
newest most advanced area; gene research, genetically altered drugs, and molecular biology 
 
 
managed care 
eliminate inefficiencies; developed HMO's and PBM's (act as intermediary btwn pharma companies and large drug purchasers 
 
 
PBM's strongest tool 
mail or phone order processing 
 
 
...
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Intro to Cybersecurity EXAM (QUESTIONS WITH 100% CORRECT ANSWERS Latest 2024
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Intro to Cybersecurity EXAM (QUESTIONS WITH 100% CORRECT ANSWERS 
Cyber 
of, relating to, or involving computers or computer networks (such as the Internet) 
 
 
Cybersecurity 
measures taken to protect a computer or computer system (as on the Internet) against unauthorized access or attack 
 
 
cyber crime 
crime committed using a computer or computer network 
 
 
Hacker 
a person who breaks into computers to view and possibly alter information they shouldn't have access to. Hackers also write...
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Intro to Fashion: Exam #1 Questions & Answers 2023/2024
- Exam (elaborations) • 7 pages • 2023
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Intro to Fashion: Exam #1 Questions & Answers 2023/2024 
 
 
Fashion Industry - ANSWER-Are engaged in manufacturing the materials and finished products that are used in the production of apparel and accessories 
 
Fashion Business - ANSWER-includes all the industries and services connected with fashion: design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing, and consulting 
 
Distribution Center - ANSWER-huge warehouses 
Used for the following: 
1.Onl...
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Intro to Cybersecurity EXAM (QUESTIONS WITH 100% CORRECT ANSWERS Graded A+
- Exam (elaborations) • 4 pages • 2024
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Intro to Cybersecurity EXAM (QUESTIONS WITH 100% CORRECT ANSWERS 
Cyber 
of, relating to, or involving computers or computer networks (such as the Internet) 
 
 
Cybersecurity 
measures taken to protect a computer or computer system (as on the Internet) against unauthorized access or attack 
 
 
cyber crime 
crime committed using a computer or computer network 
 
 
Hacker 
a person who breaks into computers to view and possibly alter information they shouldn't have access to. Hackers also write...
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NAPSR cnpr pharma sales Questions and Answers| Graded A
- Exam (elaborations) • 6 pages • 2024
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NAPSR cnpr pharma sales Questions and 
Answers|Graded A 
Primary Care - ANSWER-checkups and general health issues 
Secondary Care - ANSWER-specialized outpatient consults 
Tertiary Care - ANSWER-inpatient 
biotechnology industry - ANSWER-newest most advanced area; gene research, 
genetically altered drugs, and molecular biology 
managed care - ANSWER-eliminate inefficiencies; developed HMO's and PBM's 
(act as intermediary btwn pharma companies and large drug purchasers 
PBM's strongest tool ...
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