Sydneystraver
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Managing Business Strategically - Articles Summary
Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....
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- Summary
- • 38 pages •
Summary of the following articles: (Session 1) 1. Teece, D.J. 2010. Business models, business strategy and innovation. Long Range Planning, 43(2-3): 172-194. 2. Rietveld, J. 2018. Creating and capturing value from freemium business models: A demand‐side perspective. Strategic Entrepreneurship Journal, 12(2): 171-193. 3. Casadesus-Masanell, R., & Ricart, J.E. 2011. How to design a winning business model. Harvard Business Review, 89(1-2): 100-107. (Session 2) 1. Eisenhardt, K., & Martin, J.A....
Example IBA Bachelor Thesis | Marketing
Rewarded with a 7.7/10!
- Thesis
- • 40 pages •
Rewarded with a 7.7/10!
Marketing in Emerging Economies | Lecture Summary
Lecture summary for marketing in emerging economies!
- Package deal
- Summary
- • 48 pages •
Lecture summary for marketing in emerging economies!
Marketing in Emerging Economies
Lectures as well as all articles summarised!
- Package deal
- • 2 items •
Lectures as well as all articles summarised!
Digital Marketing and Metrics | All Material: Lecture and Literature
A bundle including all course material that is required for the exam!
- Package deal
- • 2 items •
A bundle including all course material that is required for the exam!
Digital Marketing and Metrics: Lecture Summary
A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.
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- Summary
- • 66 pages •
A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.
Consumer Behavior | Summary of Lectures & Articles
All in one! Short summary of all the articles and the material discussed in the consumer behavior lectures.
- Summary
- • 19 pages •
All in one! Short summary of all the articles and the material discussed in the consumer behavior lectures.
Digital Marketing & Metrics | Literature Summary
A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)
- Package deal
- Summary
- • 31 pages •
A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)
Marketing in Emerging Economies | Article Summary
All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9
- Package deal
- Summary
- • 25 pages •
All the literature we need to know for the marketing in emerging economies course! Summary of the articles of: - Westjohn and Magnusson (2017) - Zhou et al. (2010) - Zarantonello et al. (2013) - Kumar et al. (2015) - Sheth (2011) - Chattopadhyay et al. (2012): Introductory Chapter, Chapter 1, Chapter 2, and Chapter 9
Consumer Behavior
This is a bundle with everything we need to know for the course included for just 10 EUR!! It includes: - Lecture Summary - Academic Article Summary - Book Summary Good luck studying!
- Package deal
- • 3 items •
- Consumer Behavior | Literature Summary • Summary
- Consumer Behavior | Academic Article Summary • Summary
- Consumer Behaviour - Lecture Summary • Summary
This is a bundle with everything we need to know for the course included for just 10 EUR!! It includes: - Lecture Summary - Academic Article Summary - Book Summary Good luck studying!
Corporate Strategy, Ownership, and Governance - Case Summary
Corporate Strategy, Ownership, and Governance - Case Summary
Managing Business Strategically - Module 1-6 Summary
Consumer Behavior | Academic Article Summary
HRM Practices - Lecture Summary