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Global Marketing notes (1st edition)
Svend Hollensen - ISBN: 9781292100111
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View all 33 notes for Global Marketing, written by Svend Hollensen. All Global Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Global Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Global Marketing notes
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

- Class notes
- • 16 pages •
The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book). 
 
Engelstalige, uitgebreide samenvatting van het boek Global Marketing, geschreven door Svend Hollensen. De samenvatting dekt de hoofdstukken 1 t/m 17 (deel I t/m IV van het boek).
- Summary
- • 86 pages •
English, comprehensive summary of the book Global Marketing, written by Svend Hollensen. The summary covers Chapters 1 to 17 (Part I to IV of the book). 
 
Engelstalige, uitgebreide samenvatting van het boek Global Marketing, geschreven door Svend Hollensen. De samenvatting dekt de hoofdstukken 1 t/m 17 (deel I t/m IV van het boek).
Oefentoets Export Management 2019 met antwoorden.
- Other
- • 8 pages •
Oefentoets Export Management 2019 met antwoorden.
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Newest Global Marketing summaries
Complete samenvatting van het boek Global Marketing van Svend Hollensen (exclusief hoofdstuk 10, 11 en 12). De samenvatting is inclusief alle illustraties uit het boek!
- Summary
- • 61 pages •
Complete samenvatting van het boek Global Marketing van Svend Hollensen (exclusief hoofdstuk 10, 11 en 12). De samenvatting is inclusief alle illustraties uit het boek!
Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
- Summary
- • 35 pages •
Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
Samenvatting van het boek Global Marketing van Svend Hollensen.
6e editie
ISBN: 9780273773160
Hoofdstukken 1 t/m 6
- Summary
- • 32 pages •
Samenvatting van het boek Global Marketing van Svend Hollensen.
6e editie
ISBN: 9780273773160
Hoofdstukken 1 t/m 6
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