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Marketing notes (1st edition)
Gary Armstrong, Marc Oliver Opresnik - ISBN: 9781292146508
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View all 35 notes for Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
- Summary
- • 6 pages •
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
This document includes the lecture noted of the course Foundations of Marketing.
- Class notes
- • 17 pages •
This document includes the lecture noted of the course Foundations of Marketing.
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
- Class notes
- • 59 pages •
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 9 pages •
Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Through chapter notes Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Class notes
- • 7 pages •
Through chapter notes Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 8 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 7 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 6 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Summary of Chapter 1. Images from the book included.
- Summary
- • 4 pages •
Summary of Chapter 1. Images from the book included.
Summary of chapter 2
- Summary
- • 4 pages •
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Newest Marketing summaries
This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
- Summary
- • 23 pages •
This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
MCQ mock exam with 60 questions, and answers
- Exam (elaborations)
- • 10 pages •
MCQ mock exam with 60 questions, and answers
Summary of the chapter 1,2,3,6,7,8,9,10,12,14. This is what we needed to study for our exam. This summary contains figures from the book. I scored a 7.4 by only using this summary.
- Summary
- • 67 pages •
Summary of the chapter 1,2,3,6,7,8,9,10,12,14. This is what we needed to study for our exam. This summary contains figures from the book. I scored a 7.4 by only using this summary.
Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1
- Summary
- • 55 pages •
Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1
Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 9 pages •
Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Through chapter notes Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Class notes
- • 7 pages •
Through chapter notes Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 8 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 7 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 10 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
- Textbook notes
- • 6 pages •
Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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