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Services Marketing notes (1st edition)

Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312

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View all 22 notes for Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Summary Services marketing
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Samenvatting van heel het boek zonder hoofdstuk 12.

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Uitgebreide omschrijving van de hoorcolleges van services marketing.

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Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. Course: Services Marketing Lecturer: Hans Haans Tilburg University

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Summary Services Marketing

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field; Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships; and, New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner.