Retail & Omnichannel marketing

Complete summary of all the articles, lectures, guest lectures and notes from during the lecture for Retail and Omnichannel Marketing. For the courses Marketing Management and Marketing Analytics and Data Science for the MSc Marketing.

An extensive summary of the course 'retail & omnichannel marketing' given at the RUG for the Msc Marketing. All the articles for the exam + the lectures have been summarized. Since the summary is quite extensive, reading the literature yourself, won't be necessary. Good luck with studying for the exam! :)

All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.

Summary (samenvatting) of all papers/articles of Retail & Omnichannel Marketing (ROM) (EBM880B05).

Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...

This document consists out of a summary of all the related articles for the course Retail & Omnichannel Marketing 2021/2022.

All lecture notes from ROM

Summary of all articles from Retail & Omnichannel Marketing. Lecture notes from lecture 1-8.

Hele uitgebreide samenvatting van het vak Retail & Omnichannel Marketing. Alle lessen zijn uitgebreid in deze samenvatting behandeld maar ook alle artikelen staan er met veel detail in.

Kleine samenvatting voor het van Retail & Omnichannel Marketing. Kleine details zijn weggelaten. Samenvatting bevat de hoofdlijnen van de lessen en artikelen. Samenvatting is opgedeeld in topics om beter het verband tussen lesstof te kunnnen leggen.