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  3. Retail & Omnichannel Marketing (EBM880B05)

Retail & Omnichannel marketing

Rijksuniversiteit Groningen (RuG)

Here are the best resources to pass Retail & Omnichannel marketing. Find Retail & Omnichannel marketing study guides, notes, assignments, and much more.

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Summary articles Retail & Omnichannel Marketing

  • Summary articles Retail & Omnichannel Marketing

  • Summary • 36 pages • 2020
  • Summary of the articles for Retail & Omnichannel Marketing: Week 1: 1 Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements". Journal of Retailing and Customer Services, vol. 30, pp. 8-19. 2 Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns". Journal of Retailing, vol. 893, issue 1, 7-28 3 P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, ...
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Reader summary Quix Reader summary Quix

  • Reader summary Quix

  • Summary • 31 pages • 2019
  • Summary of reader from Quix
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RetailMarketing RetailMarketing

  • RetailMarketing

  • Summary • 20 pages • 2019
  • Summary Retail & Omni-Channel Marketing book
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Retail & Omnichannel Marketing Summary Articles 2018-2019

  • Retail & Omnichannel Marketing Summary Articles 2018-2019

  • Summary • 31 pages • 2018
  • Summary of the articles for the course Retail & Omnichannel marketing which is an elective of Msc Business Administration masters at the Rijksuniversiteit Groningen
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Summary Retail & Omnichannel Marketing

  • Summary Retail & Omnichannel Marketing

  • Summary • 64 pages • 2018
  • Comprehensive & complete summary of the lectures, articles, and chapters of Retail & Omnichannel Marketing.
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