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Foundations of Marketing Chapters Summary
- Summary • 22 pages • 2019
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A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
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Marketing an Introduction Chapters: 1,2,3,5,6,7,8,9,12,13 | IB Year 1 | Hva
- Summary • 37 pages • 2019
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Available in package deal
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Marketing Summary from a first year student. In dept summary with detailed and Clear layout.
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Summary Marketing & Sales
- Summary • 38 pages • 2019
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Available in package deal
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- $11.19
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A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...
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Summary Marketing: an Introduction
- Summary • 28 pages • 2019
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- $5.59
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Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary.
Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
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IB year 1 | detailed summary of CH. 2, 3, 6, 7, 8, 10, 11,12
- Summary • 36 pages • 2018
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A detailed summary used to learn for the MS1 exam. 
All the key term from the chapter explained. 
Marketing an Introduction By Armstrong 
36 pages
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Summary exam 1
- Summary • 26 pages • 2018
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A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
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Summary
- Summary • 19 pages • 2018
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CH 1, 2, 3, 5, 6, 7, 8, 9, 10, 12, 13, 14 from the book Marketing: An Introduction, Global Edition. This summary can also be used for the course Marketing & Sales 1.
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
- Thesis • 69 pages • 2018
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- $12.31
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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
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Summary Marketing Management
- Summary • 69 pages • 2018
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Summary of the course Marketing Management for IBA given at Tilburg University. The summary covers all relevant information you need to know for your exam.
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Samenvatting Marketing an introduction
- Summary • 71 pages • 2018
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- $9.51
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Samenvatting van het boek Marketing an introduction. Uitgebreide samenvatting van hoofdstukken 1 t/m 13, 16 artikel The Five Competitive Forces That Shape Strategy by Michael E. Porter. De samenvatting is voornamelijk in het Engels, maar met Nederlands er tussendoor.