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Chapter 9 Pricing: Understanding and Capturing Customer Value
- Textbook notes • 8 pages • 2017
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value
- Textbook notes • 9 pages • 2017
- Available in package deal
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Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Marketing: An Introduction, 13th Edition
- Package deal • 3 items • 2017
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- $10.49
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Chapters 6-8
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Chapter 8 Developing New Products
- Textbook notes • 7 pages • 2017
- Available in package deal
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers
- Class notes • 7 pages • 2017
- Available in package deal
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Through chapter notes
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Marketing Management Summary minus Ch 15
- Summary • 52 pages • 2017
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- $3.91
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Samenvatting sowieso geschikt voor het eerste jaar van IBA aan Tilburg University en Bedrijfseconomie.
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Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 67 pages • 2017
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Summary of the chapter 1,2,3,6,7,8,9,10,12,14.
This is what we needed to study for our exam.
This summary contains figures from the book.
I scored a 7.4 by only using this summary.
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Summary Foundations of Marketing
- Summary • 55 pages • 2017
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- $4.47
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Summary Foundations of Marketing

Book: Marketing An Introduction
Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik
Edition: Thirteenth

Chapters 1-3 5-9

European Studies year 1
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Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13
- Summary • 23 pages • 2017
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- $4.13
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This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
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Marketing an introduction, mock exam
- Exam (elaborations) • 10 pages • 2017
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- $5.87
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MCQ mock exam with 60 questions, and answers