Hollensen Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Hollensen? On this page you'll find 113 study documents about Hollensen.
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Summary Strategic International Marketing - Q3 2019
- Summary • 117 pages • 2019
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Include Chapter 1- 14, exc. 10 & 13. No information left out, which makes it an extensive document, but without all the 'fluff' from the original book. Primarily based on Svend Hollensen’s Essentials of Global Marketing book (2008), slides from the Strategic International Management lectures provided by J.L.G. Engbers and existing student summaries of past years.
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International Marketing Management block 4 with some block 3 notes
- Summary • 26 pages • 2020
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IMM exam prep for block 4 mainly with block 3 notes also. I passed using this exam and practices from the book. The summary helps you see what to focus on. Only recommended for exam prerp.
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Summary Exportmanagement
- Summary • 50 pages • 2019
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Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
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International Marketing Summary
- Summary • 69 pages • 2019
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A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary
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Global marketing e-book Svend Hollensen
- Other • 839 pages • 2019
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- $3.85
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e-book
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Marketing summary year 3 based on the book Global Marketing by Svend Hollensen
- Summary • 63 pages • 2019
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- $3.30
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detailed summary for year 3 IBL
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IMM international marketing
- Summary • 21 pages • 2019
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- $4.95
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Detailed international marketing management summary
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Oefentoets Export Management
- Other • 8 pages • 2019
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- $3.30
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Oefentoets Export Management 2019 met antwoorden.
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International Marketing summary
- Summary • 138 pages • 2019
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- $10.46
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This summary contains 138 pages and 13 chapters based on the book "GLOBAL MARKETING, SEVENTH EDITION, SVEND HOLLENSEN". Chapters 1,2,4,6,7,8,9,10,11,12,14,15,16,17 are discussed in this summary. The book has 873 pages.
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Summary Global Marketing
- Summary • 41 pages • 2018
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Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3!/Samenvatting van de hoofdstukken 14 tot en met 19 van het boek Global Marketing. Inclusief relevante figuren/tabellen. Ik heb het tentamen behaald met een 8.3!
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