Hollensen Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Hollensen? On this page you'll find 113 study documents about Hollensen.
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IKEA’S Marketing Strategy: Furnishing the World
- Essay • 30 pages • 2019
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In a global, and ever-changing world, the analysis of the marketing strategy of a global company like IKEA, considered today the biggest retailer of furnishings for the home, becomes pivotal. Aspects such as its internationalization, its vision and mis-sion, the marketing strategy for the different markets, the organizational structure of the company are all aspects that are presented in this paper in order for one to under-stand how a company went from local to global.
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Global Marketing (Hollensen) Chapters 1-8
- Summary • 30 pages • 2018
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Summary of Global Marketing Chapters 1-8 by Hollensen
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Export management H8 tot H13
- Summary • 41 pages • 2019
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Export managements (Global Marketing) 7e editie samenvatting Windesheim International Business and Languages
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Notes All Lectures Exportmanagement @Fontys
- Class notes • 22 pages • 2018
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Aantekeningen van alle lessen van het vak Exportmanagement gegeven in het vierde jaar van de opleiding commerciële economie aan de Fontys Eindhoven locatie Eindhoven. De lessen zijn gegeven in 2018/2019 door docent Hummelink.
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Marketing summary of class exercise
- Case • 5 pages • 2019
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Marketing summary of class exercise
Too much month left at the end of the money?
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Global Marketing summary
- Summary • 30 pages • 2018
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Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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Oefententamen Internationale Marketing (Vragen)
- Exam (elaborations) • 6 pages • 2018
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Dit is het oefententamen van Internationale Marketing uit het G-cluster van de opleiding Small Business en Retail Management (Ondernemerschap en Retail Management). In dit document zijn de vragen prijs gesteld. 

Wil je afzonderlijke documenten, zodat je de antwoorden er naast kunt houden? Neem dan ook de versie "Antwoorden" of koop een bundel.
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Volledig-goedgekeurd-planvanaanpakIBL
- Other • 28 pages • 2018
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Volledig, goedgekeurd plan van aanpak voor mijn afstudeerscriptie van de opleiding International Business & Languages. Plan van aanpak is volledig in het Engels. Richtlijnen van de opleiding IBL van Windesheim zijn aangehouden tijdens het schrijven van dit plan van aanpak/afstudeerwerkplan. De scriptie zelf is een Export plan. Geschreven in maart 2018
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Global Marketing
- Summary • 88 pages • 2018
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In dit document is het boek 'Global Marketing' van Hollensen samengevat (exclusief H5, H7, H13 en H18). Deze samenvatting is in het Engels. De onderwerpen die aanbod komen zijn the decision whether to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing programme, and implementing and coordinating the global marketing programme.
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