Geuens Study guides, Class notes & Summaries

Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.

Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness

This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...

Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.

Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes

Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

A summary which contains of all you need to know for the exam! I received a 9,3 using this summary. All the important parts of the book are in there and everything that has been discussed during the lectures.

COM4808 - ASSIGNMENT 4 PORTFOLIO SOLUTIONS (SEMESTER 1 - 2024)

As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.