Geuens Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Geuens? On this page you'll find 100 study documents about Geuens.
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Summary Marketing Communications A European Perspective
- Summary • 57 pages • 2021
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A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication
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Marketing Communications: samenvatting colleges en handboek
- Summary • 129 pages • 2021
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Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
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Marketing Communications 'A European Perspective' CH3+CH4
- Summary • 16 pages • 2022
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Summary of the content used for the course "marketing communication" at Tilburg University for the Master Program Marketing Management. The summary consist of chapter 3 and 4 of the book: Marketing Communications A European Perspective.
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CH4: Marketing Communications Planning
- Summary • 10 pages • 2022
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Summary of CH4 "Marketing Communications Planning". Tilburg University, Master Program Marketing Management, book: Marketing Communications A European Perspective
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CH3: How Marketing Communications Works
- Summary • 6 pages • 2022
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Summary of CH3 'How Marketing Communications Works'
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Chapter 5 Marketing Communications
- Summary • 47 pages • 2021
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Available in package deal
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chapter 5
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chapter 1 marketing communications
- Summary • 41 pages • 2021
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chapter 1
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Chapter 14 Marketing Communications
- Summary • 17 pages • 2021
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chapter 14
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Summary Marketing Communications A European Perspective
- Summary • 67 pages • 2020
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Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
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Communication Theory (Campaigning and Advertising etc.), Exam Preparation
- Class notes • 44 pages • 2022
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A summary of the chapters of the book and the PowerPoints of the course. 
 
Covers among other things: 
- Integrated marketing communications 
- Message strategies & Creative Concept 
- Marketing Communication Objectives 
- Budgeting 
- Advertising General & Offline 
- Online Communications 
- Direct Marketing 
- Public Relations 
- Sponsorship 
- Media Planning 
- Pre-Testing 
- Campaign evaluation research 
- Ethics and GDPR 
 
Handwritten on the iPad using GoodNotes. Including visualisations...
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